Tekirdağ Namık Kemal University project partner of the project AGREEN Cross-Border Alliance for Climate-Smart Agriculture in Black Sea Basin, organised the Local Focus Group Discussion Workshop online on 31 March 2021. The workshop was dedicated to the “Common Branding” with a large-scale participation of local farmers, enterprises, researchers and regional representatives of public institutions responsible for agricultural policies.

The meeting was opened by the welcome speech of Prof. Dr. Tolga ERDEM, project coordinator. Dr. Duygu DOĞAN introduced the goals, missions and the expected outcomes of AGREEN project while referring to two key concepts – climate-smart agriculture and community of practice. Prof. Dr. M. Ömer AZABAĞAOĞLU, expert of Brand Blueprint informed about the common branding need for climate-smart crops and products in Black Sea Basin Region. He also moderated the focus group discussions on how to build up a joint brand blueprint. During the focus group session, participants and AGREEN members discussed about the issues including international accreditation for brands, competitive power of the market for climate-smart food and agricultural products, potential consumer profile, local producers’ and farmers’ expectations and joint brand identity.