October 22, 2020 @ 10:00 am
The European Union needs to show concrete results of its cooperation and development actions, and so does the ENI CBC community. At all times, communication activities should pursue the overall objective of increasing the knowledge of cross-border cooperation at the external borders of the EU and its position as a valuable, strategic tool for the EU and its neighbours. When projects reach the implementation phase – and outputs/results start to be delivered and achieved – it becomes essential to focus on them. It is thanks to the actions pursued in the field, the problems solved and the changes implemented, that the awareness and appreciation of cooperation can increase and yield its fruits.
In this regard, the programme management structures with the support of TESIM project held on-line workshop with the beneficiaries from the 1st Call for proposals. The main goal was to enhance the capacity of beneficiaries for an effective communication at project level to promote the projects results and the benefits brought in the Black Sea Basin region. Further, the event sought to facilitate the capitalisation of results to maximise/multiply the impact of the programme.
The participants had the opportunity to work on the following:
- How to showcase the achievements;
- How to communicate effectively through social media channels;
- How to increase the visibility of the project and its achievements.